Chicago: Sanders Pub. Co., n.d. [ca. 1918]. First edition. Paperbound. A lavish promotional brochure soliciting subscribers and advertisers to the weekly Breeder's Gazette, which reached "the very cream of the farming population." The tone is aspirational: "The Gazette is devoted to 'nurture and education' in better thinking about the fine business of the farm, which is to make better soil and better men." It also "makes its appeal to the educated woman who matches the progressive farmer who reads its page." You too may afford "[mechanical] comforts and luxuries scarcely equalled by a town income three times as large," and you too may own the only grand piano for miles around. Especially interesting are the many photos of houses and farmsteads owned by subscribers, all identified by owner and location, and ranging from the vernacular to the grand. The many testimonials are all from farm wives. Mrs. Meredith of Wayne County, Indiana, was a teacher, speaker, and writer on home economics and on the board of women managers of the Columbian Exposition.
36p, many small photos. Printed in green and sepia. Contemporaneous pencil note on front cover. Tipped to the front page: notice of the many well-heeled Gazette subscribers who bought at a recent cattle auction. Very good (small light stain to back cover, first several upper corners slightly bumped). Can be sent outside the US for less than the default shipping rate. Uncommon.
[Journalism, Midwest, Agriculture]. Very good. Item #30042