Paris: Arts et Metiers Graphiques, August 31, 1927. First edition. Soft cover. 66, viii pp., many ills. + 8 pls. (some in color, some tipped in). In French; 4-page English summaries of the articles laid in. Errata slip tipped onto inside back cover. Good (spine chipped, taped; cover edges worn). Item #30561
First issue of this lavish journal devoted to the graphic arts. Articles on the "dual virtues of a book" (Paul Valery), Balzac as publisher, the offset technique, cinema texts (Leon Moussinac), typography in Italy, Enschede's Civilite typeface, M.E.R. Weiss, justification (Maximilien Vox), illustrator J.E. Laboureur, the catalogue as a work of art, the subconscious as applied to advertising, and American advertisers in The Saturday Evening Post. Also some news notes and ads. The plates are all printed by different firms (Enschede, Mourlot, Draeger, etc.); they showcase different printing techniques and papers. Photos are cropped.