Brooklyn: George McKibbin & Son, 1948. First edition. Hardcover. 32p, many ills. Printed in red and black. No jacket, as issued. "This is the first of a series of monographs devoted to the educational advancement of book design manufacturing and publishing, a project sponsored and published by George McKibbin & Son...." Very good. Item #31808
Selection of the artist, interesting layouts, using humorous illustrations and photographs, problems of reducing illustrations and redesigning from old plates, "sales increase 100% with redesigned jackets," binding dies, etc. The author, one-time AIGA executive director who was influenced by Dwiggins and Updike, was art director of Grosset & Dunlap. All the examples are G&D titles, and the reasoning behind the design decisions is often given. Can be sent outside the US for less than the default shipping rate.