Wer den Pfennig nicht ehrt . . .; Plakate werben fur das Sparen [Milton Glaser's copy]
Stuttgart: Deutscher Sparkassenverlag, 1992. First edition. Soft cover. 190p, many color ills. Very good (covers shelfsoiled, small private library number on spine). Item #26248
Color-packed survey of advertising posters made for the German savings bank, from the late 1920s through 1992, along with historical texts. Many well-known artists, and a wide variety of styles, are here. The title, "He who doesn't honor a penny," has the meaning of "A penny saved is a penny earned." Published in connection with an exhibition at the Deutsche Plakat Museum, Essen. From Milton Glaser's library, with a letter to him from the Deutscher Sparkassenverlag laid in. Large; shipping/handling will be extra. Please keep this in mind when ordering. A surprisingly uncommon title.